Advertising on the World Wide Web is a great way to reach potential customers and drive traffic to your website. A web banner, or banner ad, is a form of online advertising that involves embedding an ad on a web page. It is typically delivered through a central ad server and can be used to promote brand awareness or to drive sales. When creating banners for display advertising, it is important to consider the size of the banner.
The right choice can increase ad effectiveness, but it can be difficult to know which size to use. Common banner sizes include the skyscraper, medium rectangle, and mobile leaderboard. For sales to be effective, banner ads must be placed on a specific website related to that segment and provide answers to the visitor's questions. The banner should include your company name or logo, an advertising message, and a call to action button (if not designed to promote brand awareness).
Brands such as IBM, Apple, Target or Nike use advertising banners to grow their businesses through brand advertising. Once you've decided on a background, header, and image for your banner, it's time for everyone watching your beautiful ads to do some action. Your website banner should also take into account your business objective, which will be reflected in the CTA. Google ad sizes are the different types of banner sizes used for Google's network of websites called AdSense.
A rotating banner allows multiple pieces of content to exist in the same top-billing section of your website. Most of the time, the biggest piece of real estate on your homepage is your banner image, which usually presents an important aspect of your business or organization. However, you should also know how to use it in combination with other banner sizes to create effective advertising according to the company's objectives and strategies.