Creating a banner that stands out in today's overcrowded advertising landscape is no easy task. To ensure your banner is successful, you must consider the size, design elements, and placement of the ad. When designing a banner, it's important to include your company logo to increase brand awareness. Make sure it's visually dominant, but not as dominant as the value proposition or call to action.
Additionally, you should choose colors that contrast with the background of where the banner will be placed. For example, don't choose a red background if you're hanging your banner against a red brick wall. When it comes to size, web banner design is one of the most prolific forms of marketing used in today's online world and comes in all shapes and sizes. Facebook Ads also offers banners as an ad type, which can be displayed on Facebook or on the Facebook Audience Network.
Amazon currently offers banner ads on its site and on third-party sites, with a total of nine banner ad size options and two media types. To get the best performance, it's essential to understand the different sizes of banner ads and their purposes. When you look at an image on your computer screen, it can be difficult to know what that element will actually look like when it is exploded to fit a banner several feet wide. When it comes to design elements, there are certain elements that need to be emphasized to ensure that your banner is quickly readable and visible from a distance.
For example, many successful banners use a variation of CTA of opposite colors. Finally, when creating your banner ad, make sure it's in line with your brand identity. If they put up an eye-catching animated banner with an expensive celebrity and beautiful landscapes, it wouldn't be in line with their brand identity. By following these tips, you can create a banner that stands out and attracts your target audience.