Animated HTML5 banners are becoming increasingly popular in the world of advertising. They offer a great way to convey a message quickly and effectively, while also providing a great user experience. HTML5 banners come in both static and animated versions, but the animated versions are gaining more traction due to their smaller file sizes and better image quality. Animated HTML5 banners can be used to create a simple banner with an image and text that animates on the banner for the first three seconds, or they can be taken to the next level with interactive elements.
GIFs and HTML5 ads display differently, with GIFs having to re-render each pixel during playback time, resulting in larger file sizes. HTML5 ads, on the other hand, only change part of the file, such as a single layer or element, making them much smaller than animated GIFs. This makes them ideal for ad networks or demand side platforms (DSPs) that have a limit of 150 kb. Incorporating HTML5 into your banner design has an impact on the user experience as well.
HTML5 results in better image quality and is well suited for mobile (retina) displays. It also loads much faster for users of your site, greatly improving their user experience. When creating the design of your banner ad, there are specific requirements for the pixels and measurements that the banner must meet. You can also use your banner video as a background or possibly as part of the banner animation.
Flash was the go-to format for animated and video advertising banners for many years, but HTML5 is now becoming the preferred choice due to its smaller file size and better image quality. Animated HTML5 banners are an excellent compromise that reaps the benefits of words and videos, while eliminating your unique responsibilities.
