HTML5 rich media banners are one way to make your display advertising campaigns stand out. Creating static banners isn't going to be enough. Yes, HTML5 isn't limited to creating ads. You can also create responsive HTML5 web components, such as headers, footers, and sidebars.
In the early days of display advertising, designers used to create Flash-based ads when they wanted to include animations in their designs. Sure, Flash ads gave designers a chance to get creative. But they were also clumsy and weren't always 100% sure. These issues prompted some publishers to look beyond standard static and Flash ads.
That's when html5 ads were born. Since most ad networks or demand side platforms (DSPs) have a limit of 150 kb, it is wise to choose HTML5 instead of GIF. The difference between these ads and standard banner ads is that HTML5 ads require multiple files to display the ad. Flexitive Design Cloud allows designers and developers to create HTML5 ads faster with a drag-and-drop interface that doesn't require any coding.
As a publisher, you can work with advertisers and ad networks that want to show HTML5 ads on your site. HTML5 ads traditionally required a developer to write the code themselves, but it can take a long time. When it comes to HTML5 ads, animations only change part of the file, such as a single layer or element. However, when using HTML5 ads with Google Ad Manager, you must meet the following requirements.
HTML5 ads replace Flash-based ads that designers often create when they wanted to use animations or interactivity in their design. HTML5 capabilities may vary between browsers and their versions, meaning you should test your designs in different browsers to make sure they look and work as expected. Designers can use design tools to create HTML5 designs that reduce or eliminate the need for manual coding. With HTML5, you can create a more dynamic experience and transmit more information to showcase products or services.
In fact, HTML5 has made creating and delivering engaging multimedia experiences more accessible and affordable than ever before. On top of that, aren't you ready for a little more creative freedom? If this sounds familiar, you may need to make the transition to HTML5 ads.