When it comes to web banner sizes, there are a few standard sizes that are considered to be the most effective. These include the Leaderboard (728 x 90 pixels), Large Rectangle (336 x 280 pixels), Large Mobile Banner (320 x 100 pixels), Half Page Banner (300 x 600 pixels) and Medium Banner (300 x 250 pixels). These sizes are highlighted in pink in the image below, which shows a sample mockup of the 5 most effective web banner sizes on a web page. The size of the TEAM header is the exact dimension of the banner in the HOME page header (1600 px X 1050 px), even if it appears thinner.
Each website has its own specific requirements on the size to fit its interface, so banners also have many different sizes depending on the request. However, it's important to know how to use them in combination with other banner sizes to create effective advertising according to the company's objectives and strategies. When designing a banner, it should be sleek and modern to capture the viral trend and create customer interest, direct customers, and learn about the product or service you want to advertise. If the home header (1600px x 1050px) is not the same size as the blog header banner (1080px x 960px), use images that look good in long, narrow spaces.
Even though it's one of the smallest mobile banner sizes available, it should definitely be used as a way to maximize impressions and improve CTRs on mobile devices. However, keep in mind that a specific banner size doesn't guarantee success for an ad campaign, but it's definitely something you should start with. As defined by Wikipedia, “A web banner or banner ad is a form of advertising on the World Wide Web provided by an ad server. Brands such as IBM, Apple, Target or Nike use advertising banners to grow their businesses through brand advertising.”This type of advertising banner is so called because it is usually displayed noticeably at the top of a web page.
When I checked the BLOG header banner, I was surprised to learn that it wasn't the same size as the TEAM header banner. This type of advertising banner is the most compact of all these options, so it doesn't take up too much space on a web page.