HTML5 banners are a powerful tool for businesses to promote their products and services. As one of the largest supermarket chains in the country, Lidl Bulgaria knows this all too well. They need to constantly (and instantly) update ads to reflect weekly deals and seasonal changes, while promoting specific products and the Lidl brand. HTML5 banners refer to banner ads that use HTML5 elements, which specifically means that banners often offer interactive elements or contain more advanced visual elements compared to standard graphic banners.
This allows businesses to create dynamic ads that capture the attention of viewers. Take Amazon's Prime delivery campaign for example. This very intriguing banner ad uses CSS, HTML5 and Javascript to create a neon light effect that highlights the displayed product. It's a simple yet effective way to draw viewers in and make them curious about the product.
Another great example is Under Armour's response for those struggling to find the right message. We coded these HTML5 banners that used a variety of animation transitions and ran on a variety of ad servers. This banner serves as a reminder that whatever you do, you can do better even if you don't do much. When creating HTML5 banners, it's important to keep in mind how they will look on different devices.
A banner with too much text can easily look attractive when viewed on a laptop, but it can look blurry or unreadable when viewed on a phone. By combining Bannerflow's DCO offering and Google products, businesses can target specific audiences across the sales funnel, with variations in ad creativity. Sometimes, if you want to create the perfect banner for your campaign, you have to think outside the box. Everything matters, starting with the images you use for the design and up to the file format in which you save the final banner. An example of an HTML5 banner could be a video banner in which a video is launched as soon as the user hovers over the ad.
Last but not least, on the list of some brilliant examples of HTML5 banners is this interactive expandable ad H&M that starts at the bottom of a mobile screen with a message that says “Find your look”.
