Explore examples of html5 banners, dynamic ads, and other ad formats, all created with Bannerflow's creative management platform. As one of the largest supermarket chains in the country, Lidl Bulgaria needs to constantly (and instantly) update ads to reflect weekly deals and seasonal changes. These ads must promote specific products, as well as the Lidl brand, all while maintaining the friendly aesthetics of Lidl. HTML5 banners refer to banner ads that use HTML5 elements, which specifically means that banners often offer interactive elements or contain more advanced visual elements compared to standard graphic banners.
A total of four different creative variations were produced, such as HTML5 banners and social media ads, including Instagram stories and in-feed videos. A banner with too much text can easily look attractive when viewed on a laptop, but it can look blurry or unreadable when viewed on a phone. This particular HTML5 banner example is a response from Under Armour, a sports team company, for those struggling to find the right message. We coded these HTML5 banners that used a variety of animation transitions and ran on a variety of ad servers.
Things have changed after the release of HTML5, such as the new version of Hyper Text Markup Language (HTML). Despite this, the size and format also mean something in terms of the transmission of the banner message. By combining Bannerflow's DCO offering and Google products, they can target specific audiences across the sales funnel, with variations in ad creativity. Sometimes, if you want to create the perfect banner for your campaign, you have to think outside the box.
Everything matters, starting with the images you use for the design and up to the file format in which you save the final banner. An example of an HTML5 banner could be a video banner in which a video is launched as soon as the user hovers over the ad. Last but not least, on the list of some brilliant examples of HTML5 banners is this interactive expandable ad H%26M that starts at the bottom of a mobile screen with a message that says “Find your look”.